There has been a significant power shift in world economy. Countries like China and India are competing with the West.

Western companies need to defend their position in world economy by concentrating on their specific strengths. In order to profit from the new opportunities in cross cultural cooperation, they have to

  • get informed on the specific business rules in Asia
  • use the knowledge and experience of their employees who have been working with Asian partners
  • focus on the opportunities of multi cultural teams and use the power of diversity to develop new products or market strategies.

The Cultural Intelligence Instrument combines all these aspects. It is the key managerial tool in a multipolar world economy.